Mel Croad


Senior Sheep & Beef Analyst

Mel Croad joined NZX Agri following the acquisition of the iFarm business in 2015. As a senior sheep and beef analyst with 10 years’ experience, Mel has an excellent understanding of the markets and what’s likely to influence farmgate prices in the months ahead.

Mel works within the AgriHQ data analyst team and is primarily responsible for the Livestock Outlook forecast reports, as well as tailoring specific livestock market data reports and presentations to clients across New Zealand.

Mel studied Valuation and Farm Management at Massey University before embarking on roles with the agri-banking sector then becoming registered as a Rural Valuer.

Mel was born and raised on a sheep and beef farm in Hawke’s Bay and is now residing in Central Hawke’s Bay where she also has a hands-on involvement in a large farming operation with her husband and their young family.